TOYOTA leads car sales in the US market once again, topping local brands with 42% sales increase in September 2012 thus breaking TOYOTA's four-year record. Multiple factors such as low finance charges and low to zero percent interest rates for select car types greatly enable consumers to purchase cars that were once out of reach. The presently high demand for passenger cars is mainly due to a large number of prospective car buyers who held off car-buying during the recession.
At present, Japanese car manufacturers continue to turn the highest profits since the recovery of crippled supply chains in the wake of 2011's earthquake and tsunami.